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Green PR Company logo Company tagline: Communication Matters   Chinese Version English Version
Web For All
A W3C Double-A Web

We are a unique blend of communications, branding, design, sustainability and training experts possessing decades of forerunning experiences.

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Our Team

Our Team

Green PR’s professional team is a unique blend of communications, branding, design, events and training experts possessing decades of forerunning experiences.

We have orchestrated and promoted over 2,000 communication, branding and sustainability awards
, conferences, stakeholder dialogues and training seminars in collaboration with a hundred of business, professional, government and community organizations. 


Ms Estrid Wai, Principal & Lead Trainer

Ms Estrid Wai has two decades of Corporate Communications, Training and Teaching experiences with diverse businesses and most local universities including HKU and HKUST for Executive Diploma, MBA and Postgraduate degrees and customised training for C-Suite, entrepreneurs, middle managers and journalists, specialising in Leadership Communication, Business English for Professionals, Public Relations, Public Speaking, Event Management, Sustainability Reporting, Dealing with Media, Tell and Sell.

Estrid possesses strong in-house communications and agency experiences across business, government, community and education sectors. Most recently, she was Chief Counsel of OgilvyEarth, Ogilvy Public Relations Worldwide. Prior to this, she championed Communications and Marketing function for Business Environment Council, Ericsson China, Swire Properties, First Pacific Company and Lippo’s AcrossAsia.

Estrid produced award winning annual reports acclaiming local HKMA, international ARC and Quill Awards. She also served on the Judging Panels of Capital Magazine’s Leadership Award, Hong Kong Economic Times’ Green Award, HK Graphic Arts Printing Association’s Printing Award and Hong Kong Institute of Marketing’s Marketing and Customer Care Award. As a columnist, she contributed to business magazines such as Capital Entrepreneur and The Peak.

In fulfilling sustainability mission, she has volunteered much time in raising industry bar, enhancing university education and mentoring young women. As a HKU Research Supervisor, she faciltated English language teachers to think out of the box, integrating music, drama role play and interactive iPad elements into classroom learning. As a HKUST Sponsor and Mentor, she advised on their Capstone Projects on Sustainability Communications and Survey. As a part-time lecturer, she taught over hundreds of student journalists on Event and Crisis Management, Public Relations and the Media. As Advisor with the City University of Hong Kong, she revitalised their Professional Internship program from training through placement to Fortune 500 companies. Other community engagements include the Women Foundation and Environmental Technologies Foundation.

Since 1994, Estrid has taught and touched the professional lives of over 500 senior executives, business managers, professionals, English language teachers, journalism students, post graduates and under graduates of various streams with Baptist University, Shue Yan University, UK’s Edinburgh Napier University and HKU SPACE’s Business College, Hong Kong Polytechnic University and China’s Lanzhou University.

Professor Jeff Poon, Branding & Design Advisor

Professor Jeff Poon oversees design, branding, web and new media development. Most recently, he is Professor of Graphic Design at SCAD (Savannah College of Art and Design) Hong Kong. He possesses two decades of design, advertising and interactive media, in managing, directing, designing and teaching in the US, Hong Kong and China. His specialties include: Logo and Trade Mark Design, Alternative Design Approaches, Business Practices for Graphic Design, Digital Page and Web Graphics.


Prior to joining SCAD, he served as regional graphic director for EDAW (now called AECOM) and as a web producer for He has worked for projects with local and international clients: American Greetings, Yves Saint Laurant, Crédit Agricole Asset Management, Dairy Farm, HK-BEAM Society, Shanghai Industrial Holding and VTech.

Ms June Yao, Communications & Training Advisor

She possesses over 15 years of business-to-business and business-to-consumer credentials. She has facilitated  corporate communications training, business consulting, client servicing and project management, covering telecommunications, retail, tourism, hotel and catering sectors. 


Previously, she worked for PCCW Limited, Inter-Continental Hotel and multinational companies. She has an MBA degree from UK’s Sheffield University and Sweden’s Uppsala University. She speaks fluent English, Putonghua and Cantonese.